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Название: The Psychology of Persuasion: How To Persuade Others To Your Way Of Thinking
Автор: Kevin Hogan
Издательство: Pelican Publishing
Год: 1996
Формат: djvu
Страниц: 289
Размер: 1 MB
Язык: English
As a sales professional, this has long been one of my favorite books on how to persuade effectively.
Kevin Hogan offers ten specific topics for detailed discussion, and then he offers concrete real-world examples for each one of them.
When I read in the Wall Street Journal yesterday that this was one of the few allowed books in the common area library at Goldman Sachs, I was reminded to pick it back up and read through it again.
Now I have another page and a half of ideas to implement that will help me be a more effective sales pro.
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Разместил: mihail1000 30-08-2018, 03:39 | Комментарии: 0 | Подробнее
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Название: Major Issues in Cognitive Aging (Oxford Psychology Series)
Автор: Timothy Salthouse
Издательство: Oxford University Press, USA
Год: 2010
Формат: pdf
Страниц: 257
Размер: 1 MB
Язык: English
In recent years the field of cognitive aging has flourished and expanded into many different disciplines. It is probably, therefore, inevitable that some of the research has become very narrow, primarily focused on "counting and classifying the wrinkles of aged behavior," rather than addressing more broad, general, and important questions. Timothy Salthouse's main goal in this book is to try to identify some of the major phenomena in the field of cognitive aging, and discuss issues relevant to the investigation and interpretation of them. He does not attempt to provide a comprehensive survey of the research literature on aging and cognition because many excellent reviews are available in edited handbooks. His principal aim is rather to stimulate readers to think about the big questions in cognitive aging research, and how they might best be answered.
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Разместил: mihail1000 30-08-2018, 03:36 | Комментарии: 0 | Подробнее
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Название: Great Ideas in Psychology: A Cultural and Historical Introduction
Автор: Fathali M. Moghaddam
Издательство: Oneworld Publications
Год: 2005
Формат: pdf
Страниц: 353
Размер: 5 MB
Язык: English
This book focuses on the key ideas of the most important modern psychologists. Nineteen classic great ideas in psychology are critically assessed in their cultural and historical context.
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Разместил: mihail1000 30-08-2018, 03:33 | Комментарии: 0 | Подробнее
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Название: The Psychology of Strategic Terrorism: Public and Government Responses to Attack
Автор: Ben Sheppard
Издательство: Routledge
Год: 2008
Формат: pdf
Страниц: 263
Размер: 947 kB
Язык: English
This new volume explores terrorism and strategic terror, examining how the public responds to terrorist attacks, and what authorities can do in such situations. The book uses a unique interdisciplinary approach, which combines the behavioural sciences and international relations, in order to further the understanding of the 'terror' generated by strategic terror. The work examines five contemporary case studies of the psychological and behavioural effects of strategic terror, from either terrorist attacks or aerial bombardment. It also looks at how risk-communication and public-health strategies can amplify or reduce psychological and behavioural responses, and considers whether behavioural effects translate into political effects, and what governments can do to relieve this. Ultimately, the study argues that the public is not prone to panic, but can change their behaviours to reduce their perceived risk of being exposed to a terrorist attack. This book will be of much interest to students of terrorism studies, homeland security, social psychology and politics in general.
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Разместил: mihail1000 30-08-2018, 03:30 | Комментарии: 0 | Подробнее
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Название: Social Psychology of Consumer Behavior
Автор: Michaela Wanke
Издательство: Psychology Press
Год: 2008
Формат: pdf
Страниц: 408
Размер: 7 MB
Язык: English
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective.The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research.The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.
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Разместил: mihail1000 30-08-2018, 03:28 | Комментарии: 0 | Подробнее
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Название: The Positive Psychology of Buddhism and Yoga: Paths to A Mature Happiness
Автор: Marvin Levine
Издательство: Psychology Press
Год: 2000
Формат: pdf
Страниц: 255
Размер: 2 MB
Язык: English
In a manner never before published, this book presents both Buddhism and Yoga and relates them to contemporary Western psychology. Although existing books begin with advanced concepts, such as emptiness or egolessness, The Positive Psychology of Buddhism and Yoga begins with very basic concepts and avoids the exotic and so called ''mystical'' notions. Levine emphasizes the goals of Buddhism and Yoga and the methods they employ to achieve those goals. This book is divided into four sections. | |
Разместил: mihail1000 30-08-2018, 03:26 | Комментарии: 0 | Подробнее
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Название: The Sociology of Youth and Adolescence: Adolescence: Its Social Psychology
Автор: C.M. Fleming
Издательство: Routledge
Год: 2003
Формат: pdf
Страниц: 272
Размер: 1 MB
Язык: English
Originally published in 1948.
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Разместил: mihail1000 30-08-2018, 03:24 | Комментарии: 0 | Подробнее
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Название: Engineering Psychology and Cognitive Ergonomics: 7th International Conference, EPCE 2007, Held as Part of HCI International 2007, Beijing, China, July 22-27, 2007. Proceedings
Автор: Amardeep Aujla, Neville A. Stanton, Daniel P. Jenkins, Paul M. Salmon, Guy H. Walker (auth.), Don Harris (eds.)
Издательство: Springer-Verlag Berlin Heidelberg
Год: 2007
Формат: pdf
Страниц: 879
Размер: 9 MB
Язык: English
The 12th International Conference on Human-Computer Interaction, HCI Inter- tional 2007, was held in Beijing, P.R. China, 22-27 July 2007, jointly with the Symposium on Human Interface (Japan) 2007, the 7th International Conference on Engineering Psychology and Cognitive Ergonomics, the 4th International Conference on Universal Access in Human-Computer Interaction, the 2nd International Conf- ence on Virtual Reality, the 2nd International Conference on Usability and Inter- tionalization. | |
Разместил: mihail1000 30-08-2018, 03:22 | Комментарии: 0 | Подробнее
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Название: Emotions: A Brief History (Blackwell Brief Histories of Psychology)
Автор: Keith Oatley
Издательство: Wiley-Blackwell
Год: 2004
Формат: pdf
Страниц: 204
Размер: 1 MB
Язык: English
Emotions: A Brief History investigates the history of emotions across cultures as well as the evolutionary history of emotions and of emotional development across an individual’s life span. In clear and accessible language, Keith Oatley examines key topics such as emotional intelligence, emotion and the brain, and emotional disorders. Throughout, he interweaves three themes: the changes that emotions have undergone from the past to the present, the extent to which we are able to control our emotions, and the ways in which emotions help us discern the deeper layers of ourselves and our relationships.
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Разместил: mihail1000 30-08-2018, 03:19 | Комментарии: 0 | Подробнее
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Название: Psychology of Language: A Critical Introduction
Автор: Dr Michael Forrester
Издательство: Sage Publications Ltd
Год: 1996
Формат: pdf
Страниц: 225
Размер: 6 MB
Язык: English
This comprehensive textbook brings together diverse themes on the psychology of language in an accessible and integrated way. Rather than covering only the formal-structural aspects of language, Michael A Forrester provides a broad view of the study of language across various perspectives, focusing throughout on interesting relationships between language and human psychological processes.Psychology of Language provides a clear introduction to key topics from language structure and processing, semantics and cognitive science, to conversation analysis, reading and writing, power relations in communication and postmodern psychology. The book explores language by considering three themes:· Thinking - the cognitive processes of self-communication. · Talk - where the emphasis is on everyday conversational behaviour. · Text - including the study of reading and writing. A coherent framework is developed by looking at topics which link the themes together, clearly demonstrating the relationship between language and communication processes. The text will be invaluable to students on all courses addressing psychology and language, particularly in areas such as cognitive and social psychology and psycholinguistics.
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Разместил: mihail1000 30-08-2018, 03:16 | Комментарии: 0 | Подробнее
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