Название: Marketing: An Introduction, Global Edition, 13th edition Автор: Gary Armstrong and Philip Kotler Издательство: Pearson Год: 2017 Формат: PDF Размер: 106 Мб Язык: английский / English
This best-selling, brief text introduces marketing through the lens of creating value for customers.Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
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Marketing: An Introduction, Global Edition, 13th edition 
