Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and TechniquesКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques Автор: Dr Steven Struhl Издательство: Kogan Page Год: 2017 ISBN: 9780749479558 Формат: pdf Страниц: 272 Размер: 6 mb Язык: English
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages.
Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It is a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources include bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques 
