Название: E-Mail Marketing For Dummies Автор: Arnold Издательство: For Dummies Год: 2007 ISBN: 9780470190876 Формат: pdf Страниц: 360 Размер: 12,6 mb Язык: English
Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
Discover how to:
– Combine e-mail with other marketing media – Comply with anti-spam laws – Set reasonable objectives – Brand your e-mails – Build relationships with your customers – Increase your open rate
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E-Mail Marketing For Dummies 
