Название: Marketing: An Introduction, Sixth Canadian edition Автор: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz, David Gaudet Издательство: Pearson Canada Inc. Год: 2017 Формат: PDF Страниц: 737 Для сайта:mymirknig.ru Размер: 24,88 MB Язык: English
An introduction to the world of marketing using a proven, practical, and engaging approach
Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
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Marketing: An Introduction, Sixth Canadian edition 
