Название: The Startup Owner's Manual. The Step-By-Step Guide for Building a Great Company
Автор: Steve Blank, Bob Dorf
Издательство: K & S Ranch
Год: 2012
Формат: pdf + epub
Страниц: 1025
Размер: 14.9 Мб
Язык: английский
Фундаментальная книга по запуску стартапа. Авторы последовательно по шагам рассказывают о всех предварительных процедурах, запуску бизнес процессов для работы в офлайне и онлайне, а главное учат избегать типичных ошибок: приводят девять "смертных" грехов владельца стартапа.
Power your startup to success with The Startup Owner's Manual. This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most oftenThe Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
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