The Creative Process Illustrated: How Advertising's Big Ideas Are BornКНИГИ » БИЗНЕС И ЭКОНОМИКА
Название: The Creative Process Illustrated: How Advertising's Big Ideas Are Born Автор: W. Glenn Griffin Издательство: HOW Books Год: 2010 Формат: EPUB Размер: 23 Мб Язык: английский / English
Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry.
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The Creative Process Illustrated: How Advertising's Big Ideas Are Born 
