Emotional Design. Why We Love (Or Hate) Everyday ThingsКНИГИ » ДИЗАЙН
Название: Emotional Design. Why We Love (Or Hate) Everyday Things Автор: Donald A. Norman Издательство: Basic Books Год: 2005 Формат: pdf Страниц: 268 Для сайта:mymirknig.ru Размер: 13,79 МБ Язык: english
By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Normans classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.
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Emotional Design. Why We Love (Or Hate) Everyday Things 
