Public Relations: Strategies and Tactics, Eleventh EditionКНИГИ » НАУКА И УЧЕБА
Название: Public Relations: Strategies and Tactics, Eleventh Edition Автор: Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber Издательство: Pearson Год: 2014 Формат: PDF Страниц: 624 Размер: 11,43 МБ Язык: English
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
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Public Relations: Strategies and Tactics, Eleventh Edition 
