 Название: How Charts Work: Understand and explain data with confidence
Автор: Alan Smith
Издательство: FT Publishing International, Pearson
Год: 2022
Страниц: 337
Язык: английский
Формат: epub (true)
Размер: 24.1 MB
How Charts Work brings the secrets of effective data visualisation in a way that will help you bring data alive.
Charts, graphs and tables are essential devices in business, but all too often they present information poorly. This book will help you:
- Feel confident understanding different types of charts, graphs and tables – and how to read them
- Recognise the true story behind the data presented and what the information really shows
- Know the principles and rules of how best to represent information so you can create your own information-driven (and beautiful) visuals
- Design visuals that people engage with, understand and act upon
Don’t value design over information – present data persuasively.
More than ever, we need to understand how data visualisation works. We need to understand it as consumers – who may be enlightened or bamboozled, depending on our own “graphicacy” and the choices made by the producers of graphs. And we need to understand data visualisation as producers. Graphs and diagrams are powerful tools, supercharged by the ready availability of data and versatile software. But like any tool, they can be used skilfully or clumsily. They may be used to build something wonderful or repurposed with sinister intent. The book you have in your hands is the definitive answer to that need.
‘This book is a chance to learn data visualisation from perhaps the best teacher there is. Alan Smith brings the secrets of his widely acclaimed Royal Statistical Society courses to the general public, helping you to present data and statistics clearly, honestly and insightfully. An essential read for anyone who wants to communicate with data!’ - Stian Westlake, Chief Executive, Royal Statistical Society
‘The quintessential activity of data visualisation is working out how to graphically show what it is you want to say. This invaluable addition to the library of texts in this subject gives readers the most comprehensive reference through the range of contemporary charting options, as well as their potential variations and smart innovations. Knowing what options are available is one thing, but knowing when and why – and when not and why not – you should use certain charts is the real art of this game and Alan expertly demonstrates the practical rationale for deploying each method. This is simply a fabulously useful book that will heighten the creative and critical thinking of novice and experienced data visualisation practitioners alike.’ - Andy Kirk, Independent consultant, educator, and author; founder of visualisingdata.com
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