 Название: Tech Startup Toolkit: How to launch strong and exit big
Автор: Jothy Rosenberg
Издательство: Manning Publications
Год: 2024
Страниц: 313
Язык: английский
Формат: pdf (true)
Размер: 12.4 MB
Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.
In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to:
Succeed as a first-time CEO
Pitch and raise money from various types of investors
Develop a go-to-market strategy
Create a strong positive culture
Understand what makes a VC tick
Write an elevator pitch
Understand investment deal terms
Hone and align teams
Effectively downsize or wind down a company
Position a company to be acquired
In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
Foreword by Vivjan Myrto.
About the technology:
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the book:
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
What's inside:
Succeed as a first-time CEO
Create a strong positive culture
Understand what makes a VC tick
Position a company to be acquired
About the reader:
For prospective founders, early-stage teams, and anyone interested in tech entrepreneurship.
About the author:
Jothy Rosenberg has been an incorrigible entrepreneur since 1988. Formerly the VP of Borland's developer division, Jothy has founded and run nine technology startups, two of which had $100 million exits.
Contents:
PART 1
1 Scratching the startup itch: How I became an incorrigible entrepreneur
2 What makes you think you are CEO material?
3 A venture-backed turnaround: A dangerous place to be
4 The founding team. Who's in and who's not?
PART 2
5 Friends and family, angels, venture capital, or strategic?
6 Angels: Your bridge financing solution
7 The art of pitching to institutional investors
8 Investors aren't your friends
9 Understand the VC business model. Raise money faster
10 Seed: The first priced round
11 Term sheets: An institutional investor wants to invest in you
12 Due Diligence: An exam you must pass
PART 3
13 Your business model. The beating heart of your business
14 Getting to a minimum viable product with lighthouse customers
15 Product-Market Fit. Making sure the dogs will eat your dog food
16 Go-to-Market: How to make…
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Tech Startup Toolkit: How to launch strong and exit big 
