Sports Marketing and the Psychology of Marketing CommunicationКНИГИ » ПСИХОЛОГИЯ
Название: Sports Marketing and the Psychology of Marketing Communication Автор: Lynn R. Kahle; Chris Riley Издательство: Lawrence Erlbaum Associates Год: 2005 Формат: pdf Страниц: 444 Размер: 6 MB Язык: English
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.
Навигация
Вход на сайт
Реклама
Sports Marketing and the Psychology of Marketing Communication 
