 Название: Strategic Content Design: Tools and Research Techniques for Better UX
Автор: Erica Jorgensen
Издательство: Rosenfeld Media
Год: 2023
Страниц: 320
Язык: английский
Формат: epub (true)
Размер: 19.2 MB
If you create content, you need pragmatic, research-driven methods to ensure that your content is effective - and what steps to take when it falls flat. Strategic Content Design empowers content strategists and designers, UX writers, and anyone responsible for websites, apps, and digital customer experiences to create excellent content with confidence.
Digital data platforms including Google Analytics and Adobe Analytics measure a variety of customer behavior that can be directly related to the content experience. (If you use a content management system, you may be able to use its dashboard to view customer behavioral data and may not need or want a sophisticated analytics platform like Google’s or Adobe’s.) Google Analytics, Adobe Analytics, and similar platforms can display data visualizations that reveal customer engagement and behavior, which can be an excellent way of evaluating the effectiveness of UX writing or content design. They include “click-path” data, which reveal step-by-step how your customers are navigating through your website or app.
Who Should Read This Book?
Strategic Content Design: Tools and Research Techniques for Better UX is intended for content professionals of all types—strategists, designers, copywriters, managers, and operations managers—and for leaders of teams of these content professionals. It’s also useful if you’re part of a user experience or product team and you work with content creators—if you’re a product manager, visual designer, UX researcher, or software developer. Reading this book will impart a greater understanding about the thought and care required in choosing just the right words. It will also build an appreciation of the critical role of content in connecting with your audience and customers, which results in improved business performance.
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